Yellow Page Tracking
One of the best ways to advertising your business or services is by having an ad in the yellow pages. When looking for a specific local business many people still check the yellow pages. It can cost thousands of dollars per month to purchase an ad in the yellow pages and while this is still an effective way to get your company name out to the public, it is important that you institute a yellow page tracking program to see how well the ads are working.
There are two types of yellow pages ads: print ads and online ads and if you are advertising in one or both of these mediums you need track your ads to know who called from which ad. By using call tracking with your yellow page ads, you can see just how many of your calls are coming from your Internet or your print ads. Each ad should have its own unique call tracking number. This way you will be able to see just how effective your ads are.
If you do yellow page tracking, you will have the information to decide which ads are not performing and should not be renewed and which ads should be renewed or even expanded. This information allows you to take control of your marketing and put more of your advertising money where it will work best for you. There is no need to keep running ads in the yellow pages if they are not working.
Most companies do not realize that this easy to implement and cost effective method of yellow page tracking is available to them. They keep spending money on ads and just hope for the best. Tracking your yellow page advertising is simple, effective and inexpensive. You should use local numbersfor each ad so that you look local to all of the cities that you are targeting. It gives each potential customer the sense of calling a local office and it allows you to see which ad is working best for certain areas.
You can really learn to make good decisions about your advertising by performing yellow page tracking with call tracking numbers. Not only will you save a ton on your advertising budget, you will see a fast increase in the amount of calls you get from prospects by continually eliminating the non-performing ads and spending money on the ads that consistently generate new customers.