Track Phone Calls
One of the most important ways to attract more customers and build your business is by advertising. You can advertise your company in various way such as ads in newspapers, Internet advertising, yellow pages ads, email campaigns and even flyers. There are great ways to get your company advertised but if you don’t have the ability to accurately track phone calls to ad source you are probably wasting your money.
If you want to make the most out of your advertising campaigns, you have to track phone calls from your ads so that you can see which of your ads have the best conversion rate. Conversion rate is the key matrix. How many people click on your internet ad or read your ad in the yellow pages is nice, but not that critical. How many actually convert and call you is the key measurement. When you track calls you know which of the ads you have placed are working.
Many people track phone calls with their Pay Per Click (PPC) advertising campaigns as they can track specific calls from each keyword that is used or each ad group. The best way to get the most out of telephone call tracking numbers is to use dynamic number replacement on your website. Dynamic number replacement replaces the phone number when a visitor arrives via your PPC ad versus calls from people who found your website through means other than your PPC ad. This allows you to get accurate information on the true value of your advertising campaigns and know which ones are bringing in the new customers.
When you track phone calls you can use local numbers that are unique to specific areas that you are targeting so that people from each city will feel that they are calling a locally based business. Each call is then forwarded to one of your main phone lines where you can handle the call. Make sure your tracking number comes with multiple call paths so when your potential clients call the number they found on your ad, they will get right through with no busy signal. If you have to buy extra call paths that will be double or triple your cost. Also find out if the telephone company you purchase your RCF line from charges you a long distance fee to transfer your calls from the remote location to your business location. That can be expensive.
Call tracking done the right way is safe, simple and inexpensive to use. You can budget your business much easier with a flat monthly rate for the service to track phone calls. You can analyze your advertising accounts and see which ones are pulling in money and which ones are not. This allows you to either drop the unnecessary ads or invest more in the ones that are proving to be winners. The amount of money you can save on your advertising alone, makes call tracking a necessity for your business.
Using call tracking numbers to track calls works well with any type of advertising and gives you better control over your advertising budget. Sales ads that are keyword optimized can have specific numbers for each keyword just as Yellow Page ads can a different tracking number for or even your Classified ads. The main idea is to track phone calls from each ad with unique numbers so that you can see which ads are converting more customers. You can then shift your advertising dollars to where they will work the most efficiently for you.