Telephone Call Tracking
Instead of using standard telephone company phone number or remote call forwarding numbers use specialized telephone call tracking numbers to know what ad your callers are responding to, gather information on the callers and record the calls to use for analysis of your sales team.
Call tracking is a major benefit for those companies who promote their business through advertising. Companies advertise their business in various ways: ads in newspapers; Internet advertising; yellow pages ads; email campaigns and flyers. These are all great ways to get your company name out there so people can see what products or services that you offer. If you want to make the most out of your advertising campaigns, you should incorporate telephone call tracking numbers so that you know which of your ads are generating the most clients.
Telephone call tracking numbers allow a business to track which calls come from each of their ads. If a business places ads in the yellow pages, in the classified section of the newspaper and you pass out fliers to people at the mall they will see an increase in the amount of people that are calling about your services. They will be happy with the results but will they know which of these advertising campaigns is generating the calls?
The cost of each of these ads can be pricey and you can actually cut down on your advertising costs by managing them with telephone call tracking numbers. Call tracking will allow you to know exactly how many calls you receive from each of the ads. Call tracking works by allowing you to add inexpensive call tracking numbers to each campaign. Many people who use Pay Per Click internet advertising campaigns love to use call tracking numbersas they can track specific calls from each keyword or each ad group.
Many business owners are used to buying Remote Call Forwarding numbers from their local telephone company. However if you need multiple call paths and are receiving long distance calls their service can get costly. You can save a lot of money by using a telephone call tracking company that automatically provides multiple call paths and doesn’t charge for long distance on forwarded calls. Call tracking numbers can be used in any area code within the United States or you can choose to go with toll free numbers if you are ads are covering multiple states or area codes.
Telephone Call tracking numbers are safe, simple and inexpensive to use. You can budget your business much easier with flat monthly rates for the service. Using he reports from the cal tracking service you can analyze your advertising accounts and see which ones are pulling in money and which ones are not. This allows you to either drop the unnecessary ads or invest more in the ones that are proving to be winning accounts. The amount of money you can save on your advertising alone, makes call tracking a necessity for your business.
No matter if you have been in business for years or you are a new and upcoming business owner, you have so much to gain from using telephone call tracking numbers. Call tracking numbers make you look local while they give you better control over your advertising budget. Ads that are keyword optimized can have specific numbers for each keyword just as Yellow Page ads can have unique numbers for each ad. The basic concept is to get a call tracking number assigned to each ad so that you know which ads are attracting the most customers. You can then shift your ad dollars to where they will work the most effectively for your business.