Every marketing expert will tell you the secret of their success is they constantly track and test their results. If you spend money on advertising but don’t track the results then you are simply throwing money away. One of the easiest ways to do advertising tracking is to use call tracking. It enables you to identify exactly where the hits to your ads are coming from, so that you can eliminate the advertising that is not working and run more ads that are making you profits
Advertising is one of the most important ways to promote your business. To get the most out of your advertising you need to rack and test the results. Companies advertise in various ways such as ads in newspapers, Internet advertising, yellow pages ads, email campaigns and even flyers. These are all great ways to get your company name out there so people can see what products or services that you offer. They all cost money so if you want to make the most out of your advertising campaigns, you should track the results so that you know which of your ads are generating the most clients.
One of the best tools in any advertising tracking program is call tracking. This simple, inexpensive service provides the critical information on which of your ads is producing the best results and which need to be changed or eliminated. If you place ads in the yellow pages, pay per click ads on the internet and mail fliers to people in your local business area you will see an increase in the number of people that are calling about your services. You will probably be happy with the results but will you know how well each of these ads is working?
The cost of each of these ads have different costs and it is important for your advertising tracking to know what your cost per lead is under each advertising program. Call tracking will allow you to see exactly how many calls you receive from each of the ads you placed. It is implemented simply by placing individual telephone tracking numbers on each campaign.
People who run Pay Per Click advertising campaigns love to do their advertising tracking with call tracking numbers as they can track specific calls from each keyword that is used or each ad group. The best way to get the best results from tracking pay per click advertising is to use dynamic number replacement for each ad or keyword. That way you can generate reports that will show you exactly how many calls resulted from each pay per click ad versus calls from people who found your website or landing page via an organic search.
Advertising tracking is critical and call tracking is one of the safe, simple and inexpensive methods to accomplish the tracking you need. You can analyze your advertising campaigns to know which ones are pulling in money and which ones are not. This allows you to either drop the unnecessary ads or invest more in the ones that are proving to be winning accounts. The amount of money you can save on your advertising alone, makes call tracking a necessity for your business.
No matter if you have been in business for years or you are a new and upcoming business owner, you have so much to gain from advertising tracking. Remember, if you don’t track the results of your advertising then you are simply throwing money away.