Track Print Advertising
You can track print advertising easily by placing call tracking phone numbers in your print advertising. Combining a tracking phone number with your print advertising will tell you how many people read your ad and convert by calling your business. Conversions are the key parameter. It is nice when people read your ad but conversions mean sales.
Every marketing expert will tell you the secret of their success is they constantly track and test their results. If you advertise but don’t track the results of your ads then you are simply throwing money away. One of the simplest and effective tools to track print advertising is call tracking. It enables you to identify exactly which of your print ads are creating the most leads. With this information you can eliminate the print advertising that is not working and run more of the ads that are generating leads.
Print advertising is one of the key ways to promote your business. To get the most out of your advertising you need to track and test the results. You can advertise in newspapers, magazines or yellow pages. These are all great ways to get name recognition so people can recognize your name and know what the products or services you provide. No matter what print mediums you use they are all expensive so if you want to make the most out of your advertising campaigns, you need to track the results so that you know which of your print ads are generating the most leads.
One of the best tools to help track print advertising is call tracking. This simple, inexpensive service provides on demand information on which of your print ads is producing the best results and which need to be changed or eliminated. If you place ads in the yellow pages, in newspapers or magazines you will see an increase in the number of people that are calling about your services. You will probably be happy with the results but will you know how well each of these ads is working?
It is important when you track print advertising what your cost per lead is under each advertising program. On demand reports from using call tracking will allow you to see exactly how many calls you receive from each of the print ads you placed. It is implemented simply by placing unique call tracking numbers on each print ad.
The ability to track print advertising is critical and using call tracking is one of the safe, simple and inexpensive methods to accomplish the tracking you need. With results from a call tracking program you can analyze your advertising campaigns to know which ones are generating leads and which ones are not. This allows you to drop the non-performing ads and invest more in the ones that are working. The amount of money you can save on your print advertising alone, makes tracking print advertising a winner.