Magazine Ad Tracking
Magazine advertising can cost thousands of dollars each issue. Don’t depend on circulation figures to indicate how successful your magazine ads will be. Magazine ad tracking is critical to collect intelligence about the number of calls your ads are generating, who and when they called and record the calls to measure your sales departments effectiveness and other valuable statistics to let you measure the effectiveness of your magazine advertising.
One of the easiest ways to do magazine ad tracking is by placing call tracking phone numbers in each of your magazine ads or on special landing pages that you drive traffic to with your magazine ad and then track the results by using Google Analytics to determine how many people come to your site and do what you would like them to do. Combining a tracking phone number with the website you can determine how many people visit your site and convert. Conversions are the key parameter. Site visitors are nice but conversions mean sales.
Magazine advertising is one of the most key ways to promote your business. To get the most out of your magazine advertising you need to track and test the results. Magazine are a great way to get name recognition so people can recognize your name and understand what are the products or services you provide. Magazine advertising is expensive so if you want to make the most out of your magazine advertising campaigns, you need to track the results so that you know which of your ads are generating the most leads.
Every marketing expert will tell you the secret of their success is they constantly track and test their results. If you advertise but don’t track the results of your ads then you are simply throwing money away. One of the best tools to assist in any magazine ad tracking program is call tracking. This simple, inexpensive service provides on demand information on which of your magazine ads is producing the best results and which need to be changed or eliminated. if you place ads in multiple magazines you will see an increase in the number of people that are calling about your services. You will probably be happy with the results but will you know how well each of these magazine ads is working?
It is important for your magazine ad tracking to know what your cost per lead is for each ad. On demand reports from using call tracking will allow you to see exactly how many calls you receive from each of the magazine ads you placed. It is implemented simply by placing unique call tracking numbers in each magazine ad.
Magazine ad tracking is critical and call tracking is one of the safe, simple and inexpensive methods to accomplish the tracking you need. You can analyze your magazine advertising campaigns to know which ones are generating leads and which ones are not. This allows you to drop the non-performing ads and invest more in the ones that are working. The amount of money you can save on the costs of your magazine advertising makes magazine ad tracking a necessity for your business.
No matter if you have been in business for years or you are a new and upcoming business owner, you have so much to gain from magazine ad tracking. Remember, if you don’t track the results of your magazine advertising then you are simply throwing money away.