Call-Tracking
One of the most important ways to promote your business is by advertising. People advertise their companies in various way such as ads in newspapers, internet advertising, yellow pages ads, email campaigns and fliers. These are all great ways to get your company name out there so people can see what products or services that you offers but if you don’t use call-tracking to know which of your ads are working you are probably wasting a lot of your advertising dollars.
If you want to make the most out of your advertising campaigns, you should incorporate call-tracking so that you can measure which of your ads are converting the most visitors or readers into clients. Call-tracking allows you to track which calls come from each ad that you have placed. For example, if you place one ad in the yellow pages, one ad in the classified section of the newspaper and you pass out fliers to people at the mall, you will see an increase in the amount of people that are calling about your services. Once your ads are placed you will most likely see an increase in the amount of calls you get about your product of services.
You are happy with the results you have received thus far so you will most likely renew all of these ads. The cost of each of these ads can be pricey and you can actually cut down on your advertising costs by tracking the conversion rate of each ad. Call-tracking will allow you to see exactly how many calls you receive from each of the ads you placed. One of the great advantages of using this type of system is that you can add individual telephone tracking numbers to each ad campaign and eliminate the guess work or inaccurate manual gathering of information.
Many people love to use call-tracking with their Pay Per Click (PPC) advertising campaigns as they can track specific calls from each keyword that is used or each ad group. The best way to get the most out of telephone call tracking numbers is to use dynamic number replacement on your website. Dynamic number replacement replaces the phone number on the site only when traffic arrives via your PPC ad versus calls from people who found your website through organic search and not your PPC campaign. This allows you to get accurate information on the true value of your advertising campaigns and measure which ones are bringing in the business.
Call-tracking is safe, simple and inexpensive to use. You can budget your business much easier by using a flat monthly rate services for call-tracking. You can analyze your advertising accounts and see which ones are pulling in money and which ones are not. This allows you to either drop the unnecessary ads or invest more in the ones that are proving to be winners. The amount of money you can save on your advertising alone, makes call tracking a necessity for your business.
Telephone call-tracking numbers work well with any type of advertising. They give you control over your advertising budget. PPC ads that are keyword optimized can have specific numbers for each keyword just as can each different Yellow Page ad or even your Classified ads. The main idea is to get a call tracking number assigned to each ad so that you can see which ads are attracting more customers. You can then have the information to decide which ads to get rid of, which ads to keep the same and which ads to increase so your advertising dollars are working the most efficiently for you.