Track Phone Call
One of the most important ways to promote your business is by advertising. People advertise their companies using different mediums such as ads in newspapers, Internet advertising, yellow pages ads, email campaigns and even flyers. These are all great ways to get your company name out there so people can see what products or services that you offer but if you don’t have the ability to accurately track phone call to ad source you are probably wasting your money.
If you want to make the most out of your advertising campaigns, you have to track phone call to the ad to see which of your ads are generating the most clients. Call tracking allows you to track which calls come from each ad that you have placed. For example, if you place one ad in the yellow pages, one ad in the classified section of the newspaper and you pass out fliers to people at the mall, you will see an increase in the amount of people that are calling about your services. Once your ads are placed you will most likely see an increase in the amount of calls you get about your product of services.
You are happy with the results you have received thus far so you will most likely renew each of these ads. The cost of each of these ads can be pricey and you can actually cut down on your advertising costs by tracking the conversion rate of each ad. Call tracking will allow you to see exactly how many calls you receive from each of the ads you placed. One of the great advantages of using this type of system is that you can add unique telephone tracking numbers to each ad campaign and eliminate the guess work on which ads are producing the most leads.
One of the advantages of using call tracking numbers is that You can use local numbers for the areas you are targeting so that people from each location will feel that they are calling a locally based business. All calls are forwarded to your main location number so make sure your tracking numbers comes with multiple call paths so if potential clients call at the same time they will not get a busy signal. If you have to buy extra call paths that will be double or triple your cost.
Call tracking is safe, simple and inexpensive to use. You can budget your business much easier with a flat rate service. Paying by the minute of usage is harder to budget and can get expensive. You can get reports to use in analyzing your advertising accounts and see which ones are pulling in money and which ones are not. This allows you to either drop the unnecessary ads or invest more in the ones that are proving to be winners. The amount of money you can save on your advertising alone, makes call tracking a necessity for your business.
It generally takes less than an hour to get your new call tracking number set up and running. Once they are set up your business is always being tracked and reports are available on demand to review your results. Using a call tracking service rather than getting Remote Call Forwarding (RCF) lines from your telephone company should also eliminate any long distance cost on forwarded calls. It is plain and simple call tracking. No matter if you have been in business for years or you are a new and upcoming business owner, you have so much to gain when you track phone call from your ads.